International tourism is a widely popular industry, and the US is right in the thick of things. In fact, tourism spending in America has risen to $210.7 billionÂ in recent years, making it one of the most lucrative sectors of the US economy.
When people visit awe-inspiring US venues,Â theyâ€™ll likely want to go on a tour. Group tours are the best way to see everything at a tour site, including areas with restricted access. Plus, they give people a lot of information about the place theyâ€™re visiting to make sure that the experience is both educational and memorable.
Whether youâ€™re looking for international tourism business ideas or local ones, whether youâ€™re looking for customers to tour a national park or an office building, youâ€™re going to need some good marketing.
Think About Your Type of Tour
There are a lot of different types of tours that you can offer, all catering to different audiences. If youâ€™re trying to entice international tourists to come to check out a famous monument or natural wonder, youâ€™re going to want to market in both more languages and on a broader platform.
On the other hand, if you want to market something for a niche audience, youâ€™re only going to need to get the word out to others in your niche. Want to offer tours of a work plant? Websites like https://www.plant-tours.com/Â are great models to look into if you want to have great marketing.
Basically, as with most businesses, the first step to marketing is identifying your target audience and making strides to connect with these specific individuals.
Partner With Other Businesses
One way you can market to a lot of people is by partnering with other businesses. This can mean that you will be doing business with another company that offers things you can use on tour.
For example, if you want to hire a business to cater lunch while on your tour, you can ask them in exchange to advertise for your tour to customers in their restaurant.
Partnering with other businesses could also mean offering mutual discounts. This would mean that people would be given specific coupons when on your tour to go and use the services of another business in the area that you have partnered with. Likewise, the business would be giving out coupons and flyers advertising discounts for your tours.
Basically, partnering with another business means that youâ€™ll be establishing a mutually beneficialÂ professional relationship with a company that operates within a different niche than you do!
Include Images on Websites
Did you know that 64% of people are visual learners? Well, itâ€™s true!
This means that when youâ€™re marketing in flyers or online, youâ€™re going to want to use images and graphics to promote your business. Think about including some shots of the most interesting parts of your tour. Photos of people having a good time while in your venue are also great.
If youâ€™re marketing online, also try including videos and snippets of a virtual tour. These media are sure to leave potential clients wanting more by making them curiousâ€¦Â thus causing them to book a tour of your site.
Use E-Marketing Strategies
Since online marketing is so important in todayâ€™s day and age, letâ€™s elaborate a little more on what e-marketing entails.
The first thing you need to do is design a website all of your own. This will make your business look professional and knowledgeable. Itâ€™s also a great place to include a section where people can book tours and contact you. Donâ€™t forget to also include a review section where satisfied customers can recommend you!
To get this website to target the right people in your niche, search engine optimization (SEO) services are a must-have. These will get your website in front of the eyes of your target audience since it uses key words that people have searched to show them relevant information.
Since most people also are on social media like Twitter and Facebook, setting up pages on those platforms is also a great idea. People can follow and share your pages to get them on the screens of other interested parties.
Give Out Discount Codes
Another great marketing technique is giving out discount codes!
When people have had a great time and finished your tour, hand out discount codes at the end. These discount codes will give deals to the person that they give them to if they book your services, too. Since the people giving them out will have had a positive experience, youâ€™re bound to get more customers who are in for a discounted, well-priced good time.
You can also give people discounts on future tours for giving out the coupon code! Just make sure that you offer a way to know who referred to new customers, and youâ€™ll end up with a lot of satisfied people looking for tours at low prices.
Get More Tourism Business Ideas
It can be difficult to make it in the tourism industry. If you use good marketing strategies, include enticing pictures on your web page, and cater to the specific customers in your niche, though, you should do just fine.